Hermès Beauty has introduced a new chapter in its Plein Air collection with the launch of the Maison’s first skincare foundation, a product designed to enhance rather than conceal, reflecting the brand’s philosophy of effortless and natural beauty.
Imagined by Gregoris Pyrpylis, Creative Director of Hermès Beauty, the foundation has been conceived as an invisible base for the face, offering what he describes as the freedom for every personality to express itself. The lightweight formula delivers a second-skin effect, creating a luminous matte finish that evens and blurs the complexion while preserving its natural character.
Developed as a skincare-first product, the formula contains 82 per cent skincare ingredients and is designed to deliver both immediate and long-lasting benefits. The foundation joins a new complexion ritual that also includes a perfecting primer, with both products working together to boost radiance and create a fresh, healthy-looking glow.
The launch further expands the Plein Air vision of beauty, one centred on natural sophistication and everyday ease. “This new collection for the complexion is essential,” says Pyrpylis. “It is a simple offering designed to be used every day, daytime and evening.”
Available in 34 shades, the foundation has been carefully developed to suit a broad spectrum of skin tones. The shades are organised across five intensity levels, ranging from light to deep, with cool, neutral and warm undertones to ensure a precise and seamless match.
As with all Hermès Beauty creations, design plays a central role. Created by Pierre Hardy, the bottle combines glass and metal in a graphic composition that reflects the house’s refined aesthetic. The launch is accompanied by a collection of complexion tools, including the Le Perfecteur brush and a palette-and-applicator duo, designed to combine practicality with craftsmanship.
