Huda Beauty has announced the launch of two new products promising colour and hydration to the lips: the Lip Contour Stain and the Faux Filler Jelly Oil.
The Lip Contour Stain is a hybrid lip stain and liner that offers up to 12 hours of wear. Designed for ease of use, the product features a dual-sided felt-tip applicator intended to help users line, define or fill in their lips with precision. The formula is enriched with argan oil for added moisture and claims to offer a no-bleed, matte finish across eight new shades. The available colours include Baby Pink, Rosewood, Toasty Brown, Soft Nude, Cinnamon, Warm Brown, Cherry Red and Rich Brown.
Huda Kattan, founder of Huda Beauty, described the Lip Contour Stain as “super easy to overline your lips” and noted its durability, stating, “They do not move! You put them on and you’re good to go all day.”
Alongside the stain, the brand has also introduced the Faux Filler Jelly Oil, a tinted lip oil designed to provide hydration and a glossy finish. The product is infused with shea butter, peptides, passionfruit oil and vegan squalane, ingredients selected to nourish, smooth and hydrate the lips. The non-sticky oil is available in three sheer, tinted shades: Pink Lady, Juicy Peach and Juicy Goji. Each variety features a distinct fruity scent.
The Faux Filler Jelly Oil is applied using a large doe foot applicator and is designed to be worn alone or layered over the Lip Contour Stain. According to the brand, this combination results in a “jelly stained lip” look.
To use the Lip Contour Stain, users are advised to store the product tip-down and apply using the thin side to line the lips or the flat side to fill them in completely. The oil can then be applied on top using the tip to line and the applicator to fill.
This dual-product launch reflects Huda Beauty’s focus on combining bold colour with lip care benefits, offering consumers a new way to achieve long-lasting, hydrated lips with a high-shine finish.
