Kaia Gerber Fronts Marc Jacobs’ Newest Perfume Campaign

Diana Bell-Heather   |   03-04-2018


Marc Jacobs Perfumes have unveiled new campaign images for the latest fragrance Daisy Love, starring model Kaia Gerber.


Cindy Crawford’s daughter already had a busy year walking for leading designers at fashion week and appearing in her first accessories campaign for Chanel. Now she is the face of her second shoot for the Marc Jacobs fragrance line.



Daisy Love carries notes of cloudberry, cashmere musk, driftwood, and of course, daisy tree petals. The bottle is as pretty as you’d expect while the campaign captures the happy moments of enjoying sunbeams on the Californian West Coast beaches.


Youthful, vibrant and fresh – this perfume is bound to make it on your must-have list for spring.


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