L’Oréal And Valentino Join Forces To Create A New Beauty Line

Dana Mortada   |   29-05-2018

L’Oréal and Valentino officially announced the signature of a worldwide long-term license agreement for the production and distribution of a luxury beauty and fragrances line to carry the Maison Valentino name.


Founded in 1960 in Rome, Valentino holds a strong stand within the luxury world. All thanks to the innovative contemporary vision of Creative Director Pierpaolo Piccioli, and successful direction of CEO Stefano Sassi, the Maison today represents modernity and yields a strong inspiration for fragrance and beauty creation. One must mention that the top three most popular fragrances- are Valentino Donna, Valentino Uomo and Valentina.


Nicolas Hieronimus, Deputy CEO of L’Oréal, said “We are thrilled to have been granted the license of Maison Valentino. With its unique combination of prestige and modernity, Valentino definitely will appeal to millennial consumers around the globe and ideally complements our brand portfolio.”


Stefano Sassi, CEO of Valentino, said “We are very excited to start this new venture together with L’Oréal to further develop our beauty business. We believe Valentino has great potential within the category and that with L’Oréal’s unparalleled expertise in the sector, we will be able to realize that potential.”


The partnership agreement will be effective as of 1 January 2019. We wait impatiently for Valentino Beauty to take over the mass market pretty soon.



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