Kaia Gerber has been unveiled as the new make-up ambassador for YSL Beauté. The model, who has just finished an incredibly hectic fashion month, was chosen for her youthful image as well as her bold personality and playfulness.
“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and makeup. I love the DNA of a brand that is so subversive while being so luxurious and cool!” said Kaia. According to a statement by YSL Kaia’s “growing independence coupled with an innate confidence makes her aspirational as a modern-day girl, doing things her own way.”
With the annoncement comes the news of new beauty campaigns for the brand. The first of which wil debut in January 2019. Shot by photographer David Sims for the Rouge Volupté Shine; the brand’s moisturizing lipstick. Kaia will also be the muse for YSL’s iconic Touche Éclat and Mascara Volume Effet Faux Clis, with campaigns that will debut later in the year. All of the campaigns will highlight the model’s youthful spirit and enhance her natural beauty, while allowing for self-expression and make-up creativity.
“Kaia is a blossoming talent with a unique sense of style and a stunning beauty. The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey these values which entirely resonate with what YSL Beauté stands for”, stated Stephan Bezy, International General Manager of Yves Saint Laurent Beauté.”