These Are The Beauty Trends Set to Dominate In 2025

Emma Hodgson   |   23-01-2025

Every year, the BEAUTY PIE Beauty Trends Report serves as a fascinating snapshot of the evolving beauty landscape, and the 2025 edition does not disappoint. 

Packed with insights, this year’s report unveils a mix of innovative, nostalgic, and surprising trends that are poised to redefine how we approach beauty and wellness in the coming year.

Before diving into 2025’s trends, it’s worth reflecting on the defining moments of 2024. Leading the charge was the Wolf Cut hairstyle, a shaggy, mullet-inspired look that captured the imagination of millions, earning 27.3 million online engagements. Meanwhile, skincare remained a priority, with Niacinamide claiming the title of the most buzzworthy ingredient for its skin-nourishing benefits. Other standouts included edgy pixie cuts and glycolic acid—a staple in many skincare routines.

So, what’s next? BEAUTY PIE’s meticulous analysis of Google search data and social media trends reveals that 2025 will be all about balance and individuality.

Topping the charts is medium-contrast makeup, a look that has seen a staggering 45,320% increase in global search interest. This technique revolves around creating harmony between hair, skin tone, and makeup, resulting in a subtle yet polished appearance. For those who prefer a more understated vibe, demure makeup, with its muted and natural finish, takes the second spot.

In skincare, the spotlight turns to sustainability, with waterless skincare emerging as a frontrunner. This innovative approach not only conserves water but also offers highly concentrated formulations for maximum efficacy. Popular ingredients such as tranexamic acid and microbiome-focused skincare are also making waves.

Hair trends are taking a textured turn, with Irish Hair (layered, multi-textured styles) leading the charge. Meanwhile, duck-shaped nails—a bold, unconventional nail design—are adding a playful twist to manicures.

The report also highlights intriguing shifts in consumer behaviour. Facial cleansers are now more popular than ever, with 36% of respondents prioritising this essential over body care. Makeup use is also on the upswing, reflecting a renewed enthusiasm for self-expression as social routines normalise.

Nicola Moulton, Head of Editorial at BEAUTY PIE, summarises the findings: “The trends for 2025 underscore the diversity and creativity within the beauty space. Whether it’s embracing sustainability through waterless skincare or finding joy in experimental nail art, the year ahead offers something for everyone.”

beautypie.com

Image credit: Fleur Kaan/Unsplash

TAGS