YSL Beauty has named Lebanese singer and style icon Dana Hourani as the house’s first GCC Makeup Ambassador.
Dana Hourani, known for her distinctive musical style and modern sophistication, will debut in YSL Beauty’s upcoming “Unleash Your Inner Light” campaign.
Set to launch during Ramadan 2025, the campaign will highlight self-reflection and empowerment through a selection of signature makeup looks crafted by YSL Beauty Regional Makeup Artist, Iman Boutari.
Shireen Abu Hijleh, Brand General Manager, expressed enthusiasm about the partnership: “YSL Beauty is excited to welcome Dana Hourani as a regional brand ambassador. Known for her bold spirit, effortlessly captivating music, and fearless self-expression, Dana perfectly embodies the YSL Beauty DNA.”
Dana’s campaign will feature some of YSL Beauty’s standout products, including Loveshine Wetshine lipstick, Lash Clash mascara, and Make Me Blush powder. Her influence will extend beyond advertisements to digital content and regional and global brand activations.
Dana Hourani, a Lebanese pop artist, gained prominence with her 2019 debut single “Ella Enta” and her 2021 album Ensanein. Her music blends contemporary Western influences with Middle Eastern traditions, earning millions of views and streams. Following the success of her 2023 hit “InshAllah Kheir,” Dana is preparing for the gradual release of her next album.
