YSL Beauty has revealed its latest scent, called “MYSLF LE PARFUM.” According to the house, it offers “a bold new twist on masculinity in fragrance”.
To create the scent, the key natural materials of the fragrance were deconstructed, then reconstructed through cutting-edge techniques to liberate their quintessence.
MYSLF LE PARFUM isn’t a reinvention of the original. It’s a radicalization, says its co-authors VP perfumers Daniela Andrier and Christophe Raynaud, along with senior perfumer Antoine Maisondieu. In contrast with the soaring, shiny freshness of the original Eau de Parfum, the new blend plays on a matte, velvety sensuality.
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