Zoë Kravitz is the New Face of YSL Black Opium

Diana Bell-Heather   |   15-07-2018

Expanding her role as Global Makeup Ambassador, YSL Beauty announced Zoë Kravitz as the new international face for the iconic Black Opium fragrance.


Zoë Kravitz ysl beauty opium


With the full campaign just around the corner, the brand has given us a sneak preview of their new vision for the fragrance starring the American actress, and daughter of Lenny Kravitz, on their social media. She said in a statement:


“I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level.”


Zoë Kravitz ysl beauty opium


Despite also being their global make-up ambassador, this is by far the biggest beauty campaign  the 29-year old has fronted, adding:


“YSL has always been one of my favourite brands. Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid.”


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