BOSS’s FW23 fashion show was presented in Milan’s Allianz MiCo conference center on 22 September as part of Milan Fashion Week.
There were over 1,000 guests, including Naomi Campbell, Suki Waterhouse, Demi Lovato, Sonam Kapoor, and Lee Minho seated on the FROW.
For the collection, BOSS revisited its heritage through a thoroughly modern lens. The theme, “CorpCore,” saw the show venue transformed into the BOSS Techtopia: an ephemeral workplace and oasis of tranquillity and ergonomic design, where the needs of body and mind are seamlessly integrated.
Brand ambassador Lee Minho surprised guests by kicking off the show as the first to enter BOSS Techtopia.
Meanwhile the runway was led by Gigi Hadid, and also included Jay Alvarrez, Ezra Frech, Ashley Graham, and Yusra Mardini amongst others. They were also joined by BOSS brand ambassadors Anthony Joshua, Alica Schmidt, and Khaby Lame.
boss.com
