Coach debuted its Spring 2024 collection with a runway show at the New York Public Library.
Unveiling the next chapter of Coach Creative Director Stuart Vevers’ vision of heritage as redefined by today’s generation, the experience celebrated Coach’s design codes and archival language as the foundation for personal style and individual expression.
An evolution of Fall’s youthful interpretations of Coach’s American design language, Spring 2024 introduced tailored silhouettes in heritage materials reimagined with a youthful counter-culture attitude and the love-worn beauty of one-of-a-kind vintage pieces.
The collection featured leatherware and fringed suede jackets and blazers, as well as regenerative cotton and denim staples, hand-distressed with artisanal techniques to create variations in texture and colour—a detail that both celebrates the beauty of pre-loved pieces that become more valuable the more they are worn and challenges notions of luxury that places an emphasis on perfection.
The show was followed with a seated dinner in the library’s Edna Barnes Salomon Room to celebrate Stuart Vevers’ 10th anniversary with Coach.
“Spring is a tribute to the way today’s generation is writing their own story through fashion, and the New York Public Library instinctually felt like the perfect backdrop to unveil this next chapter,” said Vevers. “As I reflect on the past ten years, I wanted the collection to feel personal, too, and to capture the New York fashion archetypes that define my imagination and memories of what the city is, then and now. The collection distils these memories and translates them through Coach’s enduring fashion language—the essential design and quality that inspires people to express themselves freely as they are.”
Held in the New York Public Library’s Celeste Bartos Forum, the presentation juxtaposed the youthful attitude of the collection with the room’s ornate backdrop, customized with décor in Coach’s archival hues. The seating was arranged to give all guests a front-row view of the collection, emphasizing the audience’s role in being part of the story. In addition, Vevers continued his approach of using street-casting to introduce new faces to fashion who represent the spirit of today’s generation.
