Etro Unveils A Collection Inspired By “Nowhere” For SS24

Emma Hodgson   |   21-09-2023

The new Etro SS24 collection by Marco De Vincenzo was revealed last night at Milan Fashion Week. 

The capsule, called “Etro Nowhere” was inspired by the designer’s many far-flung travels from the African continent to Cambodia, as well as Etro’s very own archives.

Discussing the collection, a spokesperson said through ‘ETRO Nowhere’ the boundaries of fashion are redefined, and guests embark on an adventure to explore a world where anything is possible and rules are made to be broken.”

“This concept is showcased in the collection through an eclectic blend of brocades and Western-inspired jackets, tie motifs, stripes, denim, and terry cloth, all converging in a stylistic non-place that is both syncretic and vibrant. Texan boot toes meet fabric braids, while wide shirting takes on the enigmatic illustrations of a mysterious island adorned with voluptuous swirls of striping. Throughout, there is an ethereal quality and a sense of uninhibited free spirit that elevates the collection”, the spokesperson continued.