Giorgio Armani Privé Embraces Joy For Couture Spring/Summer 2024

Emma Hodgson   |   24-01-2024

Last night Giorgio Armani Privé revealed a collection entitled “Haute Couture en Jeu” (Haute Couture as play). 

The show notes described the collection as “ Armani in its open embrace of different cultures and the joy with which it transcends boundaries to explore distant worlds.” It was undoubtedly a collection which revelled in delight. 

Key details included froth of lace, delicate embroidery, finely crafted appliqués and the twirling of thin braids that adorn the hair and graze the shoulders.

It was a wholly imagined journey from West to East: kimono-like robe, full skirts, mermaid dresses, petite bodices, long jackets and trousers that narrow at the bottom and airy and voluminous dresses. 

There was also a blend of exquisite aqueous tones – pale pinks, jade green, soft blues, gold flashes, midnight and royal blues – illuminated by the sparkle of embroidery, dematerialised by the weightlessness of lace and enhanced by the opulence of jacquard.

Indeed, as the house said, in the notes that accompanied the collection: “fashion is undoubtedly a serious matter for Giorgio Armani but can also represent play, evasion or a moment of suspension. Especially with haute couture, a space in which the designer can indulge in unexpected bursts of creativity.”

armani.com

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