Giorgio Armani Showcases An Exquiste Winter’s Bloom For FW24

Emma Hodgson   |   25-02-2024

For his FW24 collection, Giorgio Armani offered a message of grace and hope titled “Winter Flowers.”

In the show notes which accompanied the collection, the house explained: “Flowers that bloom even in the depths of winter, heralding beauty and regrowth, adorn the garments in this collection, emphasising their airy, fluid forms and the sense of harmonious elegance that underpins the essence of Giorgio Armani’s work.” 

The exquisite collection was unveiled as part of Milan Fashion Week, in Italy’s fashion capital.

The show opens with model Gina di Bernardo, the timeless face of the 80s and 90s advertising campaigns shot by Aldo Fallai. 

The palette for the collection featured a range of nocturnal blues, intense blacks and dark greens that are nevertheless radiant and tactile thanks to the shimmer of velvet, satin and technical silks, the intensity of soft wool bouclé and embroidery. 

Meanwhile, flowers were a recurring symbol throughout the collection, adding light and colour, accompanied by embroidered dragonflies, also a symbol of hope. 

The lightweight vertical silhouette in the collection is composed of jackets with flared sleeves, long coats and liquid trousers. Transitioning into eveningwear, the house showcased exquisite long dresses which traced a slender, poetic figure. Representing, according to the house “An impalpable and vibrant vision: a woman blooming in the cold, light on her feet, encased in trainers or low boots, and always present.”