Maison Georges Hobeika put forward a Couture Spring 2024 collection which celebrates Arab women from across the region.
Tunisian model Myriem Boukadida opening the show in Paris
The house described it as “a special love letter to the women and the culture that shaped them and still inspires them today.”
The collection references “the glamour and beauty of Middle Eastern women, the joyful and creative aspects of the region’s culture, and the sense of compassion and care displayed throughout the Orient.”
The design duo behind the collection – co-creative directors Georges and Jad Hobeika – were inspired in particular by childhood nostalgia and the spirit of the ‘50s, ‘60s and ‘70s and the parties from the era.
There were references to the glamour of Beirut in the ‘60s with models taking to the catwalk with coiffed hair, and an air of joie de vivre – as the house describes it “as if stepping out of the salon on their way to a party.”
The show was opened by Tunisian model Myriem Boukadida, who stepped onto the runway in an incredible fuchsia and red printed sequined ensemble.
The collection included playful details and colourful silhouettes throughout, which captured the spirit of the Arab world and presented a much-needed lens into the region’s fashion history and the people it represents.
