This week’s Stella McCartney’s SS24 show at Paris Fashion Week was a whirlwind of ’70s-inspired sustainable fashion.
The influence of the designer’s famous parents on her early creativity was palpable – with a merch store set up outside, dedicated to Paul and Linda McCartney’s post-Beatles bands called “Wings.”
While through the look of the pieces, the designer took vintage inspiration, as always McCartney also had her finger on the pulse of the latest technologies in sustainable fashion.
The show notes reminded the audience that 95% of the collection was sustainable and representatives from companies which focus on planet-friendly fabric technologies such as NFW Mirum, which makes plant-based leather, and Keel Labs (a company which makes seaweed-based fibres) and NFW Mirum (creators of plant-based leather) were also at the show.
