Alber Elbaz Presents His New Fashion Brand The AZ Factory

Lindsay Judge   |   30-01-2021

The long-awaited return of Alber Elbaz to the world of fashion is finally here as the iconic designer presents his new project AZ Factory.


AZ Factory is a new company founded by Alber Elbaz designed to redesign and rethink the way that we look at fashion. It is a solution-first concept that aims to provide real problem-solving clothing women of all shapes and sizes.


The first collection is just the beginning of the Factory which will continue to blend traditional craftsmanship with forward-looking applications and technology.



AnatoKnit is the AZ Factory’s new innovative knitwear technology composed of ENKA® Viscose and Lycra. This ultra-soft and flexible textile is specially engineered to strategically sculpt and support the body while allowing for breathability and comfortable movement. Different knitting techniques, invisible to the human eye, work with the natural curves of the body to provide gradual compression in specific targeted areas. The result is a smooth, streamlined silhouette that simultaneously hugs and shapes you.




The Little black dress is a key part of every woman’s wardrobe and Alber Elbaz recognised the need to find dresses that truly flatter the body of every woman that wears it. He wants to create dresses that feel like they are made solely for the wearer.



Each piece from the MyBody collection is designed with AZ Factory’s AnatoKnit technology to smoothly hold the wearer in all the right places. Intended to look good on all body types, this selection of shapes and styles are designed to comfortably hug and shape each woman’s silhouette while enhancing her natural curves. The boning at the back supports posture and the ergonomic design features allow for movement and breathability. The signature AZ Factory zipper is featured at the back of the dresses, allowing for easy closure without help.



The MyBody 2.0 collection is a colourful edition of MyBody with bold colour block designs and matching leggings.


Pointy Sneaks

When it comes to footwear, Alber Elbaz was looking for a style that meets the needs of today’s woman who is looking for shoes that will take her from day to night.



Combining the comfort and function of a sneaker and the elegance of a pointy shoe. This unique design pairs sharp edges and a pointed tip, creating a sleek, lean silhouette. The curved arch accentuates the raised foot, further lengthening the legs and the thick rubber outsole and neoprene upper adapts to your foot, providing seamless comfort and stability. The performance-like sneaker construction supports and protects the foot by absorbing impact and offering responsive cushioning to deliver better overall mobility. Soft mesh and high-quality neoprene embossed on the upper construction offer a breathable, second-skin feel which hugs the foot when moving quickly.



In today’s busy world every woman is looking for style solutions that can take her from day to night. AZ Factory’s SwitchWear line can take you from day to night in under one minute. Basic tops, leggings and hoodies profits comfort and practicality thanks to their soft stretch and breathable fabrics. This classic pieces can be repurposed with the simple addition of versatile pieces that will completely transform the look in seconds.



Made in collaboration with several artists and designers, the prints reflect the emotions of our times and the wish to spread messages of hope, love and togetherness. Quickly upgrade your look into a couture fantasy with the iridescent satin-like Switchwear Duchesse add-ons. This effortless mix & match system allows you to create endless unique combinations.


AZ Factory launched worldwide in an exclusively digital and entertainment-driven approach. In addition to our own direct-to-consumer website, our products are also commercially available exclusively on FARFETCH and NET-A-PORTER.