British fashion brand Alexander McQueen has opened a pop-up boutique within Level Dubai at The Dubai Mall.
The boutique is the first for the brand in the region on it draws on the love of nature that is so key to the DNA of the house and to its Creative Director Sarah Burton.
The pop-up features a limited edition collection of exclusive styles designed especially with Dubai’s multicultural customer in mind. The collection consists of Oversized Sneakers and Tread Slick Boots featuring the house’s signature bugs and beetles, hand-embroidered in gold bullion, jeweller or in colours inspired by their glittering surfaces.
The pop-up store also features some unique aspects including the latest in technology with Augmented Reality experience. With this customers can download a dedicated app that will allow them to trigger the insects on the shoes and see them moving across the product! The customer can then capture their own images to share on social media platforms. This super cool idea enhances the shopping experience for the customer and brings life to the products.
The store space is design with a lenticular effect that has previously been seen at the McQueen studio in London. The effect consists of a printed image featuring creatures that give the impression of depth and transforms depending on the angle it is viewed from.
The best way to experience these innovative features is to head to the store yourselves. Open now until January 28th 2020, Level Dubai, The Dubai