QASIMI unveiled its AW25 collection at Milan Fashion Week, created in partnership with renowned Māori artist Emily Karaka.

QASIMI MILAN FASHION WEEK FW24-25 16 JANUARY 2025
Spearheaded by Hoor Al Qasimi, the collection celebrates art, ancestry, and resistance, weaving Karaka’s powerful narratives into the fabric of QASIMI’s signature designs.
Hoor Al Qasimi, known for using fashion as a medium to spotlight global artists and creatives, joined forces with Karaka, whose evocative works delve deeply into ancestral history, language, and the pressing socio-political issues of land disputes and colonisation. The result is a collection that speaks not just of fashion but of history, resilience, and solidarity.

QASIMI
MILAN FASHION WEEK FW24-25
16 JANUARY 2025
Emily Karaka’s large-scale canvases, characterised by vibrant hues, layered brushstrokes, and bold Māori phrases, serve as the cornerstone of inspiration for the AW25 line. Central to this collaboration is Karaka’s seminal work, He Kakano Ahau (2014-2015), which explores themes of identity and endurance through the lyrics of a traditional Māori waiata (song): “And I can never be lost, I am a seed born of greatness / Language is my strength, an ornament of grace / Descended from a line of chiefs, He Kakano Ahau.”

QASIMI
MILAN FASHION WEEK FW24-25
16 JANUARY 2025
Karaka describes the piece as one of her most meaningful, blending imagery of taneko (weaving) and the red, black, and white of Māori tradition with blue tones representing waterways essential to Māori journeys. This powerful symbolism echoes throughout the collection, which reinterprets her works through intricate embroideries, technicoloured threads, and textural details.

QASIMI
MILAN FASHION WEEK FW24-25
16 JANUARY 2025
True to QASIMI’s roots, the AW25 collection balances the label’s signature relaxed elegance with modular functionality. The silhouettes pay homage to the Middle East and North Africa, with louche shirts, loose trousers, and slouchy outerwear sitting alongside softer, tailored pieces.
Hoor Al Qasimi pushes boundaries with clothing that transforms: adjustable seams, zips, studs, and buttons allow wearers to customise garments. A shirt sleeve becomes a sculptural piece of wearable art; an A-line skirt spirals into a dramatic cascade. Each piece offers a dynamic interplay between structure and fluidity, inviting personal expression.