Balenciaga has announced the launch of the first phase of its new app for Apple Vision Pro.
Balenciaga Fall 2024 Couture
It will be exclusively available on the newly introduced Apple device.
The wearable, immersive computer powered by visionOS, features an operating system to be navigated using eyes, hands, and voice.
Among other activities, users will be able to experience the latest Balenciaga collections in a virtual space that echoes the detail and artistry of the brand’s physical garments.
In the notes which accompanied the announcement, Balenciaga said: Since Demna’s appointment to the House in 2015, Balenciaga has embraced a variety of digital initiatives that showcase a commitment to experimentation and innovation, working within the spaces where fashion and cutting-edge technology overlap or inform one another.
“With this app, developed in collaboration with Atomic Digital Design, Balenciaga will continue to explore the opportunities of its technology through future content updates and new features that provide exceptional ways of engaging with the brand.”
