This week will see Balenciaga open a couture store in Paris.
Located at the House’s iconic address: 10 Avenue George V the space will open on July 6th 2022, the same day as the unveiling of the Houses 51st Haute Couture show.
The Balenciaga Couture Store Is dedicated to preserving the brand’s heritage in its original Couture location which first opened in 1937.
Going beyond the salons reserved for client fittings, the Couture Store is a gesture to share Balenciaga know-how and welcome customers who want rare and unique products within the historic Parisian address.
The store will feature both men’s and women’s designs including exclusive creations that can be found only at this store. All of the pieces are limited edition and can be personalised or altered in the atelier upstairs.
“The concept of the Couture Store is a gateway to Couture, which remains a very closed universe, especially for new generations. In this new store, products, made to measure services and retail excellence are a reinvention of the Balenciaga client experience. It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address.” says Cédric Charbit, Balenciaga CEO
BALENCIAGA COUTURE STORE:
10 Avenue George V 75008 Paris, France
Tuesday to Friday: 11AM to 7PM Monday and Saturday: by appointment