To celebrate the Le Cagole line, Balenciaga has launched a fun, furry pop-up store in Dubai.
If you’re heading to The Dubai Mall this weekend, then don’t miss the latest pop-up from Balenciaga. The brand has made an impact recently for its alternative, daring displays on Instagram and on the catwalk, and this pop-up follows suit.
Located on the ground floor, next to Fashion Avenue, the Balenciaga pop-up celebrates the Le Cagole line. The collection, which now includes multiple bag, wallet, and shoe styles, reinvents Balenciaga codes in the tradition of maximalist, Le Cagole suggests another era, taking its name from French slang that refers to an over-the-top attitude.
The activation is in keeping with the spirit of the line as every inch is covered entirely with bright pink faux fur. Shelves, displays, floors, seating, and even racks in the open-plan kiosks are lined in pink material. It’s a perfect display for those Instagram selfies.
When purchasing an item from the pop-up, customers have the option to customise, either with foil-stamped initials on a leather bag’s hanging cardholder or with crystal strass-studded initials on a denim bag’s hanging heart-shaped mirror.
The pop-up began on the 24th May and is available to visit until June 2nd.
