Balmain Returns To Men’s Fashion Week After A Four-Year Hiatus

Emma Hodgson   |   21-01-2024

Olivier Rousteing presented a collection that was a riotous, rebellious, antithesis of Quiet Luxury for his Balmain men’s FW24 collection. 

His runway showcased an explosion of prints, colour and couture-inspired embellishments. 

It was his first menswear show in four years, following a hiatus since the 2020 Pandemic, and his return to men’s fashion week was nothing short of a celebration. 

There were nods to the personal – lip embellishments appeared throughout the collection  (the design has said that people have “laughed” at his own lips). 

However, there were also macro influences too, the designer took influence from Congo’s fashion set, known as “The Sapeurs”, which could be seen through bold colours and sharp patterns weaved through his runway show. 

Catwalk royalty Naomi Campbell was chosen to close the show, wearing perhaps the most subdued of all the pieces presented – a beige cashmere jacket. 

However – it still had a nod to the excess, trimmed with a Surrealist belt which featured a fastening designed as two hands clasped to hold a golden bouquet of golden flowers.