Gigi Hadid, Naomi Campbell, Maluma, Lee Minho, Khaby Lame, and Matteo Berrettini all-star in the incredible new BOSS FW23 campaign which has just been released.
For the first time, the house has also introduced American football quarterback, Patrick Mahomes, and British actress, Suki Waterhouse, as new brand ambassadors.
Short black-and-white videos shine a spotlight on these BOSSes sharing the inspiring stories that have defined their journey so far and reflecting on the moments that have shaped who they are today.
While wearing pieces from the new BOSS collection, archival footage is projected in the background, providing an up-close-and-personal take on their climb to the top of their fields.
Each intimate video features emotive background music in the form of Tupac Shakur’s iconic song ‘Changes,’ which samples the original Bruce Hornsby and the Range single, ‘The Way It Is,’ creating asynergy that pulls at the heartstrings while conjuring a universal sense of belonging.