London born fashion brand Burberry is consciously making an effort to contribute towards a more eco-friendly and sustainable fashion industry.
Burberry is making steps towards becoming a more sustainable business
Moving with the times as the fashion industry begins to make changes in its production methods, raw materials and overall ethics in a bid to become more sustainable, Burberry Headquarters has been thinking of ways to adapt with the movement.
Burberry Group Plc has revealed that it has set targets within the company to reduce its contribution to greenhouse gas emissions. In fact, the fashion house aims to become carbon neutral – a balancing method that results in no net release of carbon dioxide into the atmosphere – by 2022.
This will take into consideration both its internal method and its global supply chain, as Burberry stated on its website that certain parts of the business are already operating in a way that makes it carbon neutral.
Previously, the 1856-established company came under the spotlight as it was revealed that out of season stock was set alight in a bid to protect the value and prestige of the brand. It was estimated the value of the goods that was set ablaze was over £28 million – or Dhs 130million. While the practice isn’t uncommon with luxury fashion houses, the wastefulness of perfectly appropriate items didn’t go unnoticed.
But since the reveal, Burberry has been making a conscious and vocal effort to make systematic, positive changes. In September 2018, not only did it announce a ban of the annual bonfire, but also revealed that Burberry will no longer use fur in its designs, and will reuse cut off leather.
Burberry’s chief executive Marco Gobbetti said at the time: “Modern luxury means being socially and environmentally responsible… This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”