BVLGARI has officially opened a new boutique in Riyadh, located within the recently launched Solitaire mall. The opening took place on Tuesday and marks the luxury Italian jeweller’s latest retail expansion in the region.
Solitaire is described as Riyadh’s newest multi-use lifestyle destination, designed to reimagine traditional retail through an immersive, urban concept. The development is aimed at a discerning clientele seeking elevated shopping experiences.
The BVLGARI boutique at Solitaire pays architectural tribute to the brand’s Roman roots. Its façade is based on a 1930s sketch of an intricate bracelet found in the BVLGARI Heritage archives. The design incorporates a geometric rhombus mesh pattern and eight-pointed stars, referencing the Maison’s historical motifs. Travertino Navona portals, echoing those used at the brand’s flagship store on Via Condotti in Rome, frame the boutique’s entrance and showcases.
Inside, the boutique follows BVLGARI’s global design language, which merges classic Roman elements with modern interpretations. A key feature is the Serpenti Chandelier, made from Murano glass by Venetian artisans from Venini. The piece draws from one of BVLGARI’s most recognisable symbols, the serpent, representing the brand’s Greco-Roman heritage fused with contemporary design.
The store also includes a private lounge space, created to reflect BVLGARI’s approach to luxury hospitality. This area is designed to accommodate guests in a refined but comfortable setting, aligning with the brand’s emphasis on exclusivity and personal service.
BVLGARI’s interior design concept globally reflects key tenets of Italian design: a bold use of precious materials, a strong sense of form, and a balance between ancient traditions and modern aesthetics. These elements are present throughout the new Riyadh boutique.
The launch at Solitaire is part of BVLGARI’s ongoing strategy to reinforce its presence in key global markets, offering visitors in Riyadh direct access to the brand’s jewellery, watches and other iconic collections.
