Bvlgari has officially reopened its boutique in the Um Uthaina district of Amman, Jordan, unveiling a contemporary renovation that reaffirms the brand’s Roman heritage while embracing a modern, open design concept.
Originally established in 2009, the boutique has undergone a significant transformation. The new interior features a lighter and more transparent aesthetic, designed to echo the timeless elegance of Rome. Key materials include travertine stone and classic Bvlgari design motifs, which serve as a nod to the brand’s historic roots while introducing a fresh sense of sophistication.
A prominent feature of the refurbished space is the Serpenti Chandelier, created by renowned glassmakers Venini in Murano. This sculptural centrepiece, made from Murano glass, pays tribute to Bvlgari’s enduring Serpenti icon, symbolising the fusion of craftsmanship and design that defines the Maison.
The boutique also includes a curated display of artwork by Andy Warhol, whose known admiration for Bvlgari’s jewellery is reflected in his depiction of the brand’s pieces as cultural artefacts. The inclusion of Warhol’s works highlights the ongoing relationship between Bvlgari and the world of contemporary art.
With this reopening, Bvlgari continues to position itself at the confluence of design, art and fine craftsmanship in the region.
The updated Amman location showcases the brand’s commitment to preserving its Roman identity while adapting to modern architectural trends.
The boutique is now open to visitors in Um Uthaina, a prominent commercial area in Amman known for its luxury retail offerings.
