Coach Unveils New Immersive Pop-Up In Dubai

Emma Hodgson   |   26-04-2024

Coach has launched its brand-new pop-up in Dubai, called The Coach Tabby Shop. Which the house describes as “an immersive pop-up celebrating self-expression”. 

Spotlighting the newest iteration of the iconic Tabby bag in quilting, the pop-up captures Coach’s vision of crafting one-of-a-kind experiences that inspire confidence and captivate the community on a deeper level – inspired by the expressive spirit of today’s generation. 

 Located in the Mall of the Emirates, the experience reimagines the shopping destination through a vibrant and immersive space that is inspired by the spirit of play and self-expression embodied by the Tabby bag.

Featuring a joyful shade of canary yellow – the signature colour of the pop-up – as well as a larger-than-life inflatable bouncy castle, the space offers visitors a fun and imaginative experience that draws inspiration from the optimism and energy of the Spring season in the house’s hometown New York City.

The experience will also feature an iteration of the Coach Coffee Shop with bespoke Tabby-inspired treats crafted in collaboration with local bakery Tania’s Tea House. Guests are also invited to explore a curated selection of bags, such as the new Canary Yellow iteration of the Quilted Tabby – the signature style of the pop-up. The experience will take up residence in the Mall of the Emirates, Dubai for 10 days, from Friday the 26th of April until Sunday the 5th of May 2024.