Renowned footballer and fashion icon David Beckham has announced a new collaboration with the fashion house Hugo Boss.
According to the house, the partnership will “evolve the BOSS menswear collections over many years to come.”
The house continued: “In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.”
The new collaboration will include capsule and seasonal collections designed and curated by David Beckham.
According to the duo, the collections will embody Beckham’s signature style as well as classic BOSS aesthetic codes.
The upcoming collections are expected to focus on both formal and casual menswear with
the first collection being revealed as part of the Menwear’s SS25 season, and Beckham appearing in the brand’s Fall/Winter global campaigns this year.
Daniel Grieder, CEO of Hugo Boss and David Beckham
“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of Hugo Boss.
“Over the last few years, I’ve been wanting to invest more time in design and fashion but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity and desire for excellence. I look forward to sharing the upcoming Spring/Summer 2025 collection as the first step in our long-term partnership,” David Beckham said.
