Dior has announced a series of pop ups in several key cities to celebrate the launch of the Dior Tears Capsule.
The menswear collection is the result of a collaboration between Kim Jones and guest designer Denim Tears.
The entire collection is inspired by the African Diaspora heritage of Denim Tears, and Dior’s house codes.
Discussing the launch of the new pop up series, a spokesperson for the house said “Each of the ephemeral boutiques revealing these models is adorned with monumental installations dotted with gigantic inflatables that occupy the interior.” There will also be unique art, music and video projections to accompany each multi-sensory pop up.
Currently the pops are planned for London (until 13th July) Tokyo (until 30th July) and Seoul (from 13th to 22nd July).