Mercedes-Benz Fashion Week Tbilisi kicks off tomorrow with an all-new digital-only concept.
ANOUKI - SS21
Georgia’s biggest fashion event has become one of the hottest up and coming fashion events in the world, showcasing the best of local and global talent.
This year’s event which starts tomorrow will be showcased to a global audience via a new digital platform. The platform will showcase designs from over twenty designers, a number of who are presenting their collections as part of the event for the first time.
The virtual space is organised in a calendar with slots for each brand, offering a rich agenda that’s accessible by all; allowing a front-row seat to all of the shows and presentations.
In times of travel restrictions due to the global pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers and cultural institutions playing a pivotal role in bringing fashion and art under one roof.
In response to the economic fallout of the COVID-19 outbreak, Mercedes-Benz Fashion Week Tbilisi collaborated with the Georgian Fashion Foundation on the opening of Factory – Art & Culture Center in Tbilisi. Spread over 27,800 Sqm, the industrial creative hub allows designers, artists and photographers to showcase their creations, develop their visions and share ideas with like-minded people. The urban space aims to boost Georgia’s creativity and to promote the country’s rich cultural heritage through interdisciplinary interaction between fashion, design and art.
“I am delighted to cooperate with the Georgian Fashion Foundation in our mission to financially support all those creative communities impacted by the COVID-19 pandemic,” says Sofia Tchkonia, Founder and Creative Director of Mercedes-Benz Fashion Week. “Our joint effort will contribute to sustain a number of talented designers who are facing an existential threat and are at risk of going out of business”.
The digital platform is accessible from November 19th-22nd at www.mbfwtbilisi.online.
It will offer unique multimedia content, including interviews, designers’ diaries, backstage moments and virtual showrooms.