Dolce&Gabbana has announced that it will be expanding in the region, with its focus on Diriyah, on the outskirts of the Saudi Arabian capital of Riyadh.
Dolce&Gabbana Women's FW24-25
The new wave of brand experience plans is through a partnership with the Diriyah Company and will encompass retail spaces, luxurious hospitality offerings, and entertainment venues.
According to the house, the new synergy between the two powerhouses will create “an unprecedented brand experience project” in Diriyah.
The next step of the collaboration will see the development of the first hospitality project designed by Dolce&Gabbana in the region.
The new agreement will also see the development of an innovative Brand Center spanning over 2,000 square meters within Bujairi Terrace, the region’s premier dining district, later this year.
Discussing the new space the house explained that “the dynamic space seamlessly blends retail functionality with lifestyle immersion, serving as the ultimate destination to explore the diverse creative expressions of the Dolce&Gabbana universe. From ready-to-wear and accessories to watches, jewellery, fragrances, makeup, and the Casa Collection, visitors will embark on a comprehensive journey of discovery. Adding to the allure of the experience there will be the centrally located Dolce&Gabbana Café – a contemporary lounge bar designed to embody the essence of Italian conviviality.”
In the spirit of the increased ties between the Saudi Arabian capital and Dolce&Gabbana, the house also announced the opening of a new boutique in the heart of VIA Riyadh, one of the Capital’s most esteemed luxury destinations, in collaboration with SELA.
