The iconic British menswear House, dunhill, has launched its Spring Summer 2025 campaign, titled Chapter One: Town.
This unveiling marks the first chapter in an evolving series, masterfully curated by Creative Director Simon Holloway, to reflect the multifaceted lifestyle of the contemporary dunhill gentleman.
Set against the architecturally rich streets of London’s St. James’s, the campaign, captured by acclaimed photographer Louis Alberto Rodriguez, presents a narrative steeped in elegance, versatility, and timeless style. Models Shaun Dewet, Jino Chun, Quentin Demeester, and Stan Taylor embody the spirit of the collection as they traverse the cityscape, donning impeccably crafted sartorial pieces tailored for the urban environment.
At the heart of this campaign lies the introduction of the Century collection, an unparalleled range of leather goods that showcases dunhill’s commitment to heritage craftsmanship. The collection’s minimalist designs, realised in smooth calf leather and featuring hardware inspired by the brand’s iconic Rollagas lighter, include an array of briefcases, totes, and a luxuriously sized holdall for the discerning traveller.
Tailoring takes centre stage with sharply cut suits designed for the warmer seasons, including the Bourdon suit in pale and mid-grey tropical wool, produced by heritage mills in Somerset and Yorkshire. The emphasis on artisanal workmanship reinforces dunhill’s dedication to supporting traditional British craftsmanship.
Acknowledging the capricious nature of British weather, Holloway introduces a range of transitional outerwear. A standout piece is the double-breasted trench coat in beige merino wool, boasting a louche fit and suede-trimmed collar. Additionally, a single-breasted topcoat crafted from water-resistant wool whipcord and a whiskey suede Trail jacket provide versatile layering options for varying city moods and occasions.
Simon Holloway continues to masterfully shape a wardrobe that blends classicism with contemporary sensibility, offering a refined yet adaptable style ideal for city living. As always, dunhill’s signature ethos of British elegance, craft, and innovation remains at the core of this latest collection.
