Elie Saab has become one of the first brands to launch in the Metaverse as it opens a virtual boutique, offering an immersive experience for visitors.
This debut journey into the digital world sees the fashion house collaborate with UNXD, the leading luxury platform as it participates in the upcoming first edition of Decentraland Metaverse Fashion Week, the world’s first official Metaverse Fashion Week.
“We are taking decades of craftsmanship and vision into the future by exploring the relationship between the physical and the metaphysical. Embracing digital innovation allows us to expand the horizons of the ELIE SAAB universe to new communities and push our boundaries within this world.” Said CEO Elie Saab Jr.
The digital boutique will be situated within the green fields of Decentraland. The two-story flagship store will feature a curated selection of pieces from the latest couture collections. Visiting avatars are invited into this unprecedented ELIE SAAB experience to immerse themselves in the brand by freely navigating the opulent space and engaging in just a small taste of what is to come.
Decentraland Metaverse Fashion Week is taking place from 24–27 MARCH.