Elie Saab Opens Its First Monaco Boutique In The Heart Of Monte-Carlo

Emma Hodgson   |   17-07-2023

Elie Saab current expansion is going from strength-to-strength with a new boutique in one of Monaco’s most sought-after areas.

Situated in the heart of Monte-Carlo, the new boutique is adjacent to the principality’s famous Casino Square, on Princess Alice Avenue in the One Monte-Carlo building. Situated close to both Monaco’s iconic Hotel de Paris hotel and its palatial sister property, the Hotel Hermitage.

The glamorous Monegasque enclave is nestled on the coast of the French Riviera and close to the well-heeled French resorts of Nice, Cannes and Saint Tropez, as well as the North-West Italian border.

“Opening a flagship boutique along the French Riviera fortifies our lifestyle brand, allowing us to encounter our cosmopolitan clientele wherever they are in the world. As a luxury destination, this additional boutique in Monte-Carlo permits to introduce our inimitable brand experience to a local and seasonal clientele and to continue our strategic international expansion,” said the house’s CEO, Elie Saab Jr.

The 300-square-metre boutique is designed entirely using Elie Saab Maison interiors across two-storeys, with a warm copper colour palette paired with plush white textures.

The label’s current Ready-to-Wear collections, accessories and fragrances are available in the boutique, along with some of the label’s more unique evening wear ensembles. 

The new boutique is the latest edition to the Elie Saab empire, with flagship stores already in 

Paris, Beirut, New York, London, Milan and the UAE.