The house of Armani had plenty to celebrate at this September’s Fashion Week in Milan.
Ahead of the SS25 Giorgio Armani show in New York next month, the house revealed its Emporio Armani line as part of Milan Fashion Week.
It wasn’t the only announcement from the Italian powerhouse, which used the occasion to celebrate the reopening of its flagship store on Via Manzoni, below the Armani Hotel.
Within the runway show, there was a playful exploration of formalwear. Oversized silhouettes and early naughties-inspired ties were seen on the runway alongside waistcoats and midi skirts.
The show also marked the first time that other key figures in the Armani family joined Mr. Armani on the runway following the collection. Emporio Armani’s menswear studio director Nicola Lamorgese and the house’s womenswear studio director Marco Brunello took their bow alongside the house’s founder.
Discussing the reopening of the Emporio Armani flagship store, Mr. Armani said ““My relationship with this city never stops evolving. When, more than twenty years ago now, I opened Emporio Armani on Milan’s Via Manzoni, calling it Armani/Manzoni 31 at the time, this was a rather austere spot on the outermost street of the quadrilateral. The space soon became a key gathering point for Milanese locals and visitors alike. After all this time, I thought the moment had come to update the design, using new technology and opening the windows to emphasise the dialogue between inside and out.”
