The Arab Fashion Council will present the very first Men’s Fashion Week in the Middle East this January.
Arab Fashion Week – Men’s has been curated in partnership with Facebook and will stream live through Facebook and Instagram Live to users all around the world.
The first edition will run from 28-30 January 2021 in line with the menswear fashion week calendar and will continue to take place twice a year in January and June.
Reinforcing the Arab Fashion Council’s goal to establish a sustainable platform through which to champion fashion design talent from across the region, both established and emerging menswear designers from the UAE, Lebanon, Qatar, and Iran, have confirmed their participation in Arab Fashion Week-Men’s so far.
Furthermore, as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode, four emerging menswear designers from Paris Fashion Week Men’s, have been selected to participate in the Middle East’s event.
The shows will be live-streamed via Instagram and Facebook with viewings having the opportunity to view and pre-order the designer’s collection directly through Instagram shopping and the ByTribute luxury marketplace.
Joana Jamil, Strategic Partner Manager, MENA, Public Figures & Social Influencers at Facebook said: “Facebook, Inc is pleased to partner with the Arab Fashion Council to present the first Arab Fashion Week- Men’s on Facebook Live and Instagram Live, as part of our combined mission to empower the creative community in the Middle East.”
This was followed with a quote from Jacob Abrian, Founder & CEO, The Arab Fashion Council who said: “As the only official fashion week established within the region, The Arab Fashion Council is thrilled to launch Arab Fashion Week- Men’s and to begin a new journey to shape the future of the emerging menswear market across the Arab world both by nurturing the creativity of regional designers and, through our continued support to international designers wishing to explore opportunities within the region.”
For more information, please visit www.arabfashionweek.org Instagram @arabfashionweek @arabfashioncouncil