David Beckham has made his design debut with the launch of the BECKHAM x BOSS Spring/Summer 2025 collection, marking the beginning of a multi-year collaboration with the global fashion brand.
This is the first time BOSS has partnered with a co-designer for its core menswear line.
The collection reflects Beckham’s personal style, offering a range of elevated wardrobe essentials. From relaxed jersey pieces to structured tailoring, the line is designed to suit a variety of occasions. A key feature is a new, exclusive tailored cut, specific to this collection. Accessories such as leather holdalls, Chelsea boots, and baker boy caps complement the looks.
The range focuses on high-quality fabrics and craftsmanship, presented in a palette of classic neutrals including ivory, beige, khaki, navy and black, with accents of sky blue and soft pink. Denim appears in both light and dark washes.
Speaking on the collaboration, Beckham said, “I’ve always loved fashion and curating different looks, so having the opportunity to collaborate with BOSS on my own spring/summer collection has been a great experience. It’s allowed me to really get into the detail of the pieces and to create a wardrobe of looks that aim to be effortlessly stylish and suit a range of occasions. I can’t wait to see it in stores.”
Daniel Grieder, CEO of HUGO BOSS, highlighted the importance of the collaboration, calling it “a significant milestone” for the brand and part of a broader strategy to prioritise product quality and versatility.
Marco Falcioni, SVP of Creative Direction at HUGO BOSS, praised Beckham’s involvement, noting his “authentic passion for fashion” and “commitment to excellence and detail”.
The campaign has been captured by fashion photographer Lachlan Bailey and art-directed by Team Laird. A global marketing effort accompanies the launch, including a 541-square-metre hand-painted mural on Tabernacle Street in East London, live from 24 April. The image will be enhanced with moving projections and forms part of a broader campaign spanning global locations such as Times Square and Piccadilly Circus.
BECKHAM x BOSS is available from today on boss.com, in BOSS retail stores, and through selected wholesale partners.
