Actors Javier Bardem and Dev Patel are the newest faces for Ermenegildo Zegna ongoing Defining Moments campaign.
Shot in Los Angeles by photographer Craig McDean, the two award-winning actors are seen having a laugh with Patel attempting to strike a rugby ball with a golf club in one of the shots. This lighthearted approach aims to bring across a genuine relationship between two people in a laid back setting and to capture the idea that when you wear Ermenegildo Zegna you feel at ease and happy.
The global multichannel initiative that was first introduced with testimonial from Robert De Niro during the SS17 season. The evolution of the Defining Moments concept moves the focus from past to present, highlighting the everyday moments that occur in our lives and make us smile.
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