Brunello Cucinelli has revealed its latest eyewear pieces through its long-term collaboration with EssilorLuxottica.
Discussing the partnership and the new collection, the founder of the Italian maison, Brunello Cucinelli explained: “The phenomenal product resulting from this heartfelt collaboration represents an outstanding piece of luxury craftsmanship, as well as the ‘Made in Italy’ craftsmanship that is recognised and embraced worldwide. Plato said: ‘Beauty is the splendour of truth’. This is why I wholeheartedly hope that our glasses, which are so true and beautiful, will please customers and achieve all the success they deserve.”
The Italian quiet luxury brand and EssilorLuxottica signed a 10-year licensing agreement in November 2022, following the successful 2021 launch of the first collaborative eyewear capsule by Brunello Cucinelli and Oliver Peoples, an exclusive brand owned by the French-Italian group.
In 2023, the creative teams of both companies collaborated on the successful launch of the “Brunello Cucinelli” eyewear collection.
Sharing his thoughts on the collaboration, Francesco Milleri, Chairman and CEO of EssilorLuxottica, remarked: “The Brunello Cucinelli fashion house has succeeded in creating a new concept of luxury, fueled by respect for labour and its dignity, which represent its true, deepest soul. We are bound by more than just an agreement: Brunello Cucinelli is not only a great entrepreneur but also a friend whom I respect and admire. The collection we helped to create under his and his family’s creative direction expresses all these values, perfectly combining technology and superior craftsmanship.”
The new collection is available now at select boutiques.
