CHANEL has launched its Spring-Summer 2025 Eyewear campaign, fronted by four prominent figures from the worlds of film and music: Lupita Nyong’o, Margaret Qualley, Nana Komatsu and Kendrick Lamar.
Photographed by Karim Sadli, the campaign presents a sharp visual study of eyewear as a medium of personal expression that connects creativity and character.
Margaret Qualley
The campaign reflects CHANEL’s signature classic yet bold design through a curated selection of frames that merge retro shapes with modern flair. Details such as standout hardware and clean silhouettes echo the House’s longstanding design codes while pushing boundaries in form and styling.
Lupita Nyong’o
Each star in the campaign brings a distinct artistic identity. Lupita Nyong’o, who was named a CHANEL ambassador in October 2024, makes her debut in the campaign for the House. Known for her Academy Award-winning performance in 12 Years a Slave, Nyong’o described CHANEL as one of her earliest supporters, recalling her first appearances in the brand’s clothing over a decade ago. “There is a dedication to the liberty of the modern woman that resonates with me,” Nyong’o said. “CHANEL eyewear is extremely well-built, the designs are exquisite and can be worn with both a casual and more formal look.”
Nana Komatsu
Margaret Qualley, a long-time ambassador and actress known for her recent role in The Substance, noted the element of transformation the eyewear offers. “CHANEL glasses are special because they hold mystery. Suddenly, you’re Audrey Hepburn or Grace Kelly, you’re signalling that you’ve got secrets.”
Kendrick Lamar
Japanese actress Nana Komatsu, also a CHANEL ambassador, highlighted the brand’s emphasis on paradox and personal reinvention. “Eyewear adds spice to your style and sometimes balances out an overly formal outfit,” she said, adding that CHANEL’s blending of contrasting elements mirrors her own artistic expression.
Kendrick Lamar, a Grammy and Pulitzer Prize-winning artist, rounds out the group. Commenting on his participation, Lamar noted, “CHANEL has a timeless legacy, and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”
The Spring-Summer 2025 Eyewear campaign underscores CHANEL’s commitment to blending elegance with individual expression, reinforced through the presence of artists who each embody the brand’s evolving identity.
