FENDI Unveils the Peekaboo Soft Small Bag with a Striking Video Collaboration

Emma Hodgson   |   11-01-2025

FENDI has announced the launch of the latest addition to the Peekaboo family: the Peekaboo Soft Small bag. 

The release is accompanied by a captivating video directed by Emir Eralp, featuring the unique sounds of Swedish electronic band Little Dragon and their song Little Man

Set against the scenic backdrop of Rome, the video artfully captures moments of connection and spontaneity shared by three young women and their Peekaboo Soft Small bags. With its soft silhouette and versatile carrying options – shoulder, crossbody, and handle – the bag effortlessly merges function with elegance. The sophisticated, unposed atmosphere is further elevated by Yukimi Nagano’s enchanting vocals and the track’s synth-pop aesthetic, which lends the project a contemporary yet timeless vibe.

Discussing the new piece, Silvia Venturini Fendi, FENDI’s Artistic Director of Accessories and Menswear, praised the Peekaboo Soft Small bag’s versatility “The Peekaboo Soft Small bag has perfect proportions. It’s like a Baguette bag, capable of holding much more than it appears. They stretch, move, expand, and contract depending on what you put inside. That’s the secret: soft small bags are never really small – they’re fake small.”

Debuting on the Women’s Spring/Summer 2025 runway, the Peekaboo Soft Small bag epitomises the Maison’s signature craftsmanship. Designed from supple, lightweight calf leather, the bag preserves the soft construction and luxurious feel of its medium and large predecessors. Its cleverly designed interior, which is delightfully exposed upon opening, has been described by Venturini Fendi as a playful expression of character: “This bag smiles. It’s more accessible, more revealing of what’s inside – like an identity card for the person wearing it.”

fendi.com

TAGS