Kris Jenner has been revealed as the star of Ferragamo’s 2026 Holiday campaign.
Titled “The Joy of Loving”, the campaign brings together a multigenerational cast of relatives, partners and chosen family to explore the relationships that give life meaning, led by Jenner.
Drawing on the Italian luxury house’s cinematic heritage, the films open with Jenner, whose life has been defined by her love for her family. Through documentary-style interviews, she reflects on the importance of those relationships.
“Ferragamo is all about family,” says creative director Maximilian Davis. “And when I design, I am always thinking about that too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them.”
Directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi, the campaign also features model and activist Paloma Elsesser and her brother, model and musician Sage Elsesser; The Womack Sisters, descendants of soul royalty; and the band Bar Italia, alongside drummer Jezmi Fehmi’s partner, model and stylist Ch’lita. The cast also includes actress and director Joan Chen and her daughter, Audrey Hui; acting coach Nancy Banks and her son, actor Benny Buckley; and multidisciplinary creative Sofia Testino with her dog, Syko.
Through a series of intimate vignettes, the films celebrate the bonds between relatives, friends and romantic partners, highlighting the different forms that love can take. The cast eventually reunites to celebrate the premiere of their film, bringing the campaign to a collective moment of joy.
“We wanted to bring together people whom family holds a personal meaning,” explains Davis. “So it was important to cast real families, and to find real and personal moments between them to capture the joy of loving.”
