Moynat has announced the launch of the Hobo bag, the latest addition to its ‘M’ Collection.
Crafted in the House’s signature monogram canvas, the new design combines elegance with practicality. Featuring a sleek leather handle, zip closure and an adjustable strap, the bag can be worn either over the shoulder or cross-body.
Moynat, founded in 1849, is renowned for its history in trunk making. Its founder, Pauline Moynat, was an early innovator, introducing the “English Trunk” in 1873. This was the first trunk to be coated with gutta-percha, a newly discovered vegetal gum from Indonesia, providing a waterproof finish that contributed significantly to the House’s reputation for technical excellence. In the early 1900s, the ‘M’ monogram was introduced by Henri Rapin, hand-painted onto canvas trunks and became an instantly recognisable hallmark of the brand.
The ‘M’ Collection is a modern expression of this legacy, merging traditional craftsmanship with contemporary innovation. The Hobo bag is available in brown, black, blue, grey, red, pink and yellow, and is now offered in all Moynat boutiques worldwide.
The campaign promoting the Hobo bag was shot by photographer Yasmine Diba, featuring California-based creative and entrepreneur Devon Lee Carlson. The visual story focuses on candid, playful moments between Carlson and the bag, styled by Mel Ottenberg.
