Roger Vivier presented the house’s latest SS25 collection called “Jardin à la Vivier” at the palatial 18th century Hotel de la Rochefoucauld-Doudeauville as part of Paris Fashion Week.
Creative director Gherardo Felloni transformed the space into a floral fantasy inspired by the traditional French gardens, with new pieces from the house “blooming” from the surrounding flora.
Discussing the collection in the notes which accompanied the collection the house said “Gherardo Felloni’s perennial enchantment with the beauty of flowers, transmitted to him by his family, and the rigour of the ‘jardin à la française’ are ever-present, alighting upon shoes, handbags, gilets, millinery and jewels. Emboldened by lush carpets, and gilt furnishings, the four ornate salons of the hotel create a sophisticated playground for the Spring Summer 2025 collection that glints with powdery pastel tones, bold metallics, natural shades of raffia and is infused with a theatrical sense that is central to Felloni’s visual universe.”
One of the highlights in the collection is the Belle Vivier bag which debuts both in neutral tones and a palette of powdery pastels. An ideal city bag, it is inspired by travel luggage from the 1930s and is handcrafted using three modular wooden forms, expressing the Maison’s savoir-faire in every single detail.
For the new season, the house has also revealed its Belle Vivier shoe, famously worn by Catherine Deneuve in Belle de Jour (1967), as a new ballerina, deconstructed in supple Nappa leather, and as slingback in new joyful colour-block combinations of forest green, lilac purple, coral orange, and baby blue.
To complete the collection, fine stripes add a mid-century seaside allure to flounced ‘RV’ monogram hold- alls, Belle Vivier pumps, and the Viv’ Choc handbag in tufted cotton.
Other highlights in the collection include the Marlene shoe, created by Roger Vivier in 1955 and appreciated by Marlene Dietrich, revealed for the new season as an embellished mule and a sporty sandal, in addition to the original high heeled sandal.
A key piece for SS25 is the Viv’ Up sneaker. Crafted in padded lambskin Nappa in pale pink, yellow and mauve, this sneaker redefines airy softness thanks to a soft-thick sole.
Finally, in Allée d’Or, the art of craftsmanship reaches new heights with the Jewel bag. A perfect combination of basketry and ‘maroquinerie’, this design requires the savoir-faire of a master saddler for the leather, an expert weaver for the wicker, and a master jeweller for the buckle and the handle.
