Roger Vivier has launched its Summer 2025 campaign, titled Un Été à Paris, featuring global K-pop star and brand ambassador Yeji of ITZY.
The campaign follows the house’s Spring-Summer 2025 theme, continuing its homage to Parisian elegance and the luminous charm of the French capital.
Shot across iconic locations in Paris, from hidden gardens to the Pont Neuf, the campaign captures Yeji immersed in the rhythms of the city. Her presence adds a youthful energy to the scenes, presenting the brand’s vision of lightness, movement and joy. The visuals align with Roger Vivier’s ethos of timeless elegance, where tradition meets contemporary refinement.
At the heart of the campaign are the maison’s iconic Belle Vivier designs, reimagined for the season. The Belle Vivier sandals return with new materials such as linen and raffia, offering a fresh take on the signature buckle style. The Belle Vivier handbag also features prominently. Handcrafted by the house’s artisans, the piece remains a classic accessory designed to complement a variety of looks with understated sophistication.
A notable theme in this collection is its nod to mid-century seaside escapes. Striped patterns in red and white or blue and white recall vintage beach aesthetics, applied across slingback sandals, summer tote bags with RV logos, and matching hair accessories.
Creative Director Gherardo Felloni has also expanded the pre-collection with new woven raffia sandals and bags, detailed with sparkling crystal buckles. His use of natural materials combined with high-end embellishments results in a balance between craftsmanship and luxury. The designs reflect the season’s vibrancy through bold colours, rich textures and a celebration of artisanal detail.
Felloni, who has led the brand since 2018, continues to evolve Roger Vivier’s legacy while maintaining its historical roots. His work echoes the spirit of founder Monsieur Vivier, who revolutionised 20th-century footwear design with his artistic and experimental approach. Founded in Paris in 1937, the house has been known for dressing iconic women from Josephine Baker and Brigitte Bardot to Queen Elizabeth II.
