Italian luxury footwear brand Sergio Rossi has announced Paul Andrew as Creative Director.
Discussing the appointment in the notes which accompanied the announcement, the house described Andrew as a “leading voice in the new generation of design talent,” and referenced the designers he has worked alongside, including Donna Karan, Calvin Klein, Narciso Rodriguez and the late Alexander McQueen.
Andrew launched his eponymous collection of women’s footwear in 2013, soon thereafter extended the line to include men’s footwear, and in 2014 became the first shoe designer and the youngest brand to win the CFDA/Vogue Fashion Fund. In 2016, Salvatore Ferragamo appointed Andrew as Design Director for women’s shoes, and one year later promoted him to Women’s Creative Director. Following the global success of his first collections, Andrew was named Creative Director of all Ferragamo product categories in 2019 – the first individual to assume this title since Salvatore Ferragamo himself helmed the brand. Andrew’s work is at once daring and pragmatic, balancing handmade craftsmanship with the latest material and technological innovations. His passionate work ethic, dedication to brand building and entrepreneurialism have earned him critical praise and commercial respect internationally.
Commenting on the appointment, Helen Wright, Sergio Rossi CEO said “Paul Andrew is a remarkable and exciting talent to lead the creative direction of our legendary Sergio Rossi brand. He is admired across the world for his innovative footwear design and technical fluency. He brings a deep respect for our brand heritage, an instinctive understanding of our diverse audiences, and above all a vibrant creativity that will capture the imagination of the Sergio Rossi woman of today and tomorrow.”
Meanwhile, Andrew added: “I am honoured and delighted to join Sergio Rossi as Creative Director, a world-renowned house of shoemaking whose roots and legacy speak to the lasting power of Italian savoir-faire. And I look forward to building upon Sergio Rossi’s own unique spirit of innovation and high craft as we propose a bright new vision for the brand today.”
