Lions and tigers takeover Gucci’s Spring Summer 2017 campaign

Lara Mansour   |   05-02-2017


Over a year and a half in and eleven collections down, Alessandro Michele is well and truly in his stride at Gucci. We now know what to expect from the designer, enough colour, print and texture to overload the senses, a combination of references to different time periods, cultures and subcultures, and eccentricity.


This season, the advertising campaign, shot by Glen Luchford, travels to Gucci’s homeland where a collective of artists, intellectuals, creatives, and outsider characters collide in the streets of Rome, celebrating the eccentric, the surreal and the bizarre. Alongside the model line-up that includes new faces Daisy Cvitkovic, Dwight Hoogendijk and the heavily-inked Lorens Miklasevics, wild cats nonchalantly roam the romantic city, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.


Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is a true homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling compositions that champion the unconventional individuals found in the historic city.