Roger Vivier announces the new face of their Spring 2017 Collection

  |   25-01-2017

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Roger Vivier may no longer be presenting during Paris couture week, instead there is a presentation planned for March. However, they have revealed a new face and limited edition bag for spring 2017.

Argentine fashion consultant and blogger Sofia Sanchez de Betak is the face of its spring 2017 collection. She said: “My grandmother, the most elegant woman I’ve ever met, had dozens of pairs of Viviers. I like seeing these shoes reinterpreted and worn by a new generation.”

Roger Vivier’s Creative Director, Bruno Frisoni, compared her sense of style to that of longtime ambassador, Ines de La Fressange. He said: “She has that joie de vivre and energy, and they share the idea that life is above all a game. Sofia has amazing fashion sense, precisely because she doesn’t take fashion seriously. In short, the perfect match for Roger Vivier!”

Frisoni has created a limited-edition version of the house’s new Viv’ Cabas handbag, dubbed Viv’ Tango. The design features a red leather guipure body with flower motifs and stud accents on a black leather ground.

The new muse lives between Paris, Buenos Aires [where she was born and raised] and New York. She is married to show producer Alex de Betak. She is also the founder of, an online platform for Argentine designers, and a travel and lifestyle blog.