FENDI has unveiled its Holiday 2026 collection, bringing together Roman artistic heritage, eveningwear and some of the Italian house’s most recognisable accessories in a campaign that explores the traditions of private life in the Eternal City.
Launched today, the collection forms part of Cruise 2027 by creative director Maria Grazia Chiuri. Its accompanying campaign, photographed by Elina Kechicheva, takes place inside a Roman villa, using the setting to explore the intersection of classical grandeur and contemporary celebration.
The campaign draws on the visual language of traditional still-life painting, with lavishly arranged tables, abundant fruit and open pomegranates set against carefully controlled contrasts of light and shadow. Embroidered screens, created in collaboration with the Chanakya School of Craft, introduce another layer of symbolism. Their tiger motifs pay tribute to the five Fendi sisters, whose strength and individuality remain central to the house’s identity.
For women, the collection revisits familiar wardrobe staples through a more elaborate lens. Evening gowns, knit cardigans and lace skirts are embellished with shimmering threads and intricate embroidery, reflecting FENDI’s couture heritage. The house’s established bag signatures, the Baguette and Peekaboo, feature alongside the Croissant Bag, which arrives in crackled leather and sequins in shades of light gold, silver and bronze.
Footwear follows a similarly decorative direction. The Very Colibrì slingback is rendered in glistening exotic leather, while the Vertigo pump features prominent studs that reference details from FENDI’s early luggage designs.
Accessories provide some of the collection’s most direct references to the brand’s history. The Cuneo stud and Heartbeat draw inspiration from the carved details of ancient Roman columns, while the 5 Sisters collar revisits an archival design frequently worn by the Fendi sisters. Reinterpreted in metallic finishes by Chiuri, the piece is accompanied by coordinating cuffs.
Rather than treating Rome simply as a backdrop, the campaign positions the city’s domestic interiors, artistic traditions and family history as the foundations of the collection. The result is a holiday offering that connects FENDI’s Roman origins with a contemporary vision of festive dressing.
